Kimming Yap is the managing director of Creativeans, an interdisciplinary creative consultancy based in Singapore, Milan and Jakarta.

Kimming is a leading expert on brand and design strategies, and has collaborated with partners across a broad range of industries, including consumer goods, healthcare, beauty, food & beverage, technology, furniture, industrial, retail and government.

A recipient of multiple design awards, Kimming’s works have been widely published and exhibited at international platforms such as Salone del Mobile, London Design Festival and Triennale Design Museum. He is also the author of branding book 'Are You Brand Dead?' and serves on the judging panel of Singapore Prestige Brand Award.

Kimming currently serves as the Chairman of Singapore Manufacturing Federation's Lifestyle Industry Group and is on the executive committee of Design Business Chamber Singapore.

He holds a Master of Design from Domus Academy, Milan.